RSSDigital Signage – Providing Real-Time Information
It’s 5:30 PM. Time to end your long day at work. You shut down your computer, leave your desk and head for your office’s front door. As you enter your firm’s reception area and begin saying “good-night” to others also leaving, you notice on the large plasma screen display that traffic is “red-lined” (0-14 mph) for your normal route home. Without this information you would have been tied up on the 405 Freeway and have completely missed the Open House at your child’s school. Now quickly planning your alternate routes that are also shown on the screen, you also notice your firm’s stock price is at an all-time high, that your co-worker was named “Employee of the Quarter,” that heavy rain may delay your flight tomorrow forewarning you to take some work to do while waiting, and you even notice the promotional piece about your firm’s services you are trying to push. Time and costs saved, arguments avoided, and your sanity intact!
Real-time information for you and your office staff and visitors. Always “on”, always informing.
Today’s plasma screen displays combined with digital signage are the wonders of high technology and are giving people more than they expect. Digital signage software allows you to schedule, transmit, display, and deliver unique content on many monitors at once and control it all from one computer. When integrated with and connected to your group’s management office, valuable information can be constantly and instantly provided, updated, and changed. It’s easy. It’s flexible. And it’s convenient.
The power of video to communicate a message is unmatched. And that’s why businesses everywhere are discovering virtually an unlimited number of uses for today’s high-tech and high-resolution plasma screens combined with digital signage. Whether it is a retail business, corporate business, or building owners and managers, all recognize the one constant in the business world is change. The very forces that drive the world’s economy create pressure on companies to continually change the way they do business in order to increase efficiency, decrease costs, and improve performance. The simple concept of having plasma screens in corporate and/or building lobbies can help enable this to happen. For example:
Retail Businesses
Retail businesses are finding they can bring more customers in their doors by providing an environment that not only allows them to make purchases, but also to relax and possibly even get work done and stay informed. With the addition of plasma screens, retail businesses such as coffee shops, eateries, malls, etc., can highlight current promotions, display company slogans, advertise their newest products, provide emergency news flashes, and traffic and weather updates. Plasma screens are becoming the new innovative fixture in these businesses.
Corporate Businesses
Corporate businesses are finding they can keep their staffs informed beyond their normal business, and at the same time continually “market” their company to visitors to their offices. With the addition of plasma screens located in reception areas, as well as in break/lunch rooms, and even in multiple locations throughout large offices, corporations can provide corporate updates including the firm’s stock price activity, personnel awards and promotions, reminders of the firm’s corporate Mission Statement, upcoming holidays, and upcoming client visits. What’s more, corporations are now able to display up-to-date newsflashes, traffic advisories including maps of SigAlerts and traffic flow conditions, and even clips of the firm’s current marketing pieces. Plasma screens are now providing this additional information continuously.
Building Owners & Managers
Building owners and managers are finding they can do the same for their tenants as they enter and leave the lobbies of their buildings, in addition to obtaining an additional source of revenue for the building from the business ads that are programmed to be on rotational display. Located in building lobbies, plasma screens can provide promotional pieces of the building to continually “market” it to not only potential new tenants coming in to visit the building but also to existing tenants for renewals. Moreover, information about local community events and services, building news, upcoming events, new tenants, and building staff bios and updates can all be displayed at the touch of a button. Plasma screens have become the easy and most effective choice.
The list of benefits is endless. And because the pressures of increasing productivity and improving profitability are constant and paramount, highly successful companies are finding better and more efficient ways to keep their staffs and clients informed and aware of their company’s services, personnel and capabilities. You can too by incorporating this technological wonder in your business model. Don’t fall behind everyone else. Stay in the lead, and lead.
Kristin McClune, the Director of Marketing for Solutionz Conferencing, Inc. (http://www.solutionzinc.com), invites you to receive your complimentary ROI video conferencing consultation and demonstration of Polycom and TANDBERG video conferencing equipment by contacting Solutionz at http://www.solutionzinc.com.
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Tags: Digital, Information, Providing, Real-Time, Signage